Synthetic data
All sessions

s-2584

Simulated shopper

Nov 1, 2026, 6:13 AM UTC · mobile · organic · Lumen 400 Headlamp · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 244sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 347sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 62%
  4. 452sExpanded specs · Lumen 400Expanded technical specsSuitability 57%
  5. 558sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 83%
  6. 1m 20sLeft the store

Final guess

Suitability83%
Fit
<1%
Suitability
83%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
15%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.