Synthetic data
All sessions

s-2585

Simulated shopper

Oct 21, 2026, 3:23 AM UTC · desktop · organic · Ridgeback 38L Pack · 19 actions

purchasedcart $308

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 22sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 39%
  4. 41m 37sViewed cartViewed cart (saw shipping cost)Value 50%
  5. 51m 57sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  6. 62m 31sViewed cartViewed cart (saw shipping cost)Value 98%
  7. 72m 51sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 26sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 94m 03sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 33sViewed Talus TrailViewed a product pageValue >99%
  12. 124m 49sAdded to cart · Talus TrailAdded to cartValue >99%
  13. 134m 54sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 57sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 155m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 24sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  17. 175m 38sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 06sCheckout startedStarted checkoutValue >99%
  19. 6m 36sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×440.8×
  • Viewed cart (saw shipping cost) ×74.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.