Synthetic data
All sessions

s-2588

Simulated shopper

Oct 28, 2026, 11:22 AM UTC · mobile · organic · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn LowViewed a product pageChoice 31%
  2. 254sViewed Talus TrailViewed a product page · Switched to a similar productChoice 81%
  3. 31m 24sImage 1 · Talus TrailViewed a product imageChoice 72%
  4. 41m 41sViewed Ridgeback 48LViewed a product pageChoice 74%
  5. 52m 03sSearch “which tent”Searched to compare options→ the store shows Decision Helper hereChoice 99%
  6. 62m 08sOpened reviews · Ridgeback 48LOpened reviewsChoice 99%
  7. 72m 44sSearch “fuel canister compatible”Searched for a use-case or specChoice 90%
  8. 82m 55sImage 2 · Ridgeback 48LViewed a product imageChoice 94%
  9. 93m 35sExpanded specs · Ridgeback 48LExpanded technical specsChoice 87%
  10. 103m 47sExpanded specs · Ridgeback 48LExpanded technical specsChoice 66%
  11. 3m 56sLeft the store

Final guess

Choice66%
Fit
<1%
Suitability
32%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
66%
No clear doubt
2%
Why choicehow much likelier
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.