Synthetic data
All sessions

s-2589

Simulated shopper

Oct 21, 2026, 7:48 AM UTC · desktop · organic · Emberline 20°F Down Bag · 8 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 244sAdded to cart · Ridgeback 48LAdded to cartChoice 37%
  3. 31m 24sSearch “express delivery”Searched for shipping / deliveryDelivery 73%
  4. 42m 00sViewed Emberline 20°FViewed a product pageDelivery 67%
  5. 52m 09sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 97%
  6. 62m 36sImage 1 · Emberline 20°FViewed a product imageChoice 97%
  7. 72m 45sImage 2 · Emberline 20°FViewed a product imageChoice 75%
  8. 3m 12sLeft the store

Final guess

Choice75%
Fit
<1%
Suitability
7%
Durability
1%
Value
<1%
Delivery
4%
Choice
75%
No clear doubt
12%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.