Synthetic data
All sessions

s-2591

Simulated shopper

Oct 30, 2026, 11:04 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 13 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 13sSorted: ratingRe-sorted the catalogNo clear doubt 46%
  3. 31m 53sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  4. 42m 14sSorted: price ascSorted by lowest priceNo clear doubt 71%
  5. 52m 36sOpened reviews · Cairn MidOpened reviewsNo clear doubt 49%
  6. 62m 45sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 89%
  7. 72m 50sBrowsed catalogBrowsed the catalogValue 87%
  8. 82m 56sBrowsed catalogBrowsed the catalogValue 83%
  9. 93m 11sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  10. 103m 21sAdded to cart · Cairn MidAdded to cartValue >99%
  11. 113m 42sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 46sCheckout startedStarted checkoutValue >99%
  13. 3m 55sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.