Synthetic data
All sessions

s-2592

Simulated shopper

Oct 22, 2026, 7:19 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 15 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 252sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 11sCompare + Squall 2.5LAdded a product to compareChoice 76%
  4. 41m 22sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 52m 02sViewed Squall ProViewed a product page · Switched to a similar productChoice 99%
  6. 62m 13sImage 1 · Squall ProViewed a product imageChoice 99%
  7. 72m 40sCompare + Squall ProAdded a product to compareChoice >99%
  8. 83m 08sCompare + Squall 2.5LAdded a product to compareChoice >99%
  9. 93m 20sViewed Merino 200Viewed a product pageChoice >99%
  10. 103m 49sExpanded specs · Merino 200Expanded technical specsChoice >99%
  11. 114m 29sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 48sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  13. 134m 59sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 145m 26sCheckout startedStarted checkoutChoice >99%
  15. 5m 40sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.