Synthetic data
All sessions

s-2594

Simulated shopper

Oct 24, 2026, 3:35 PM UTC · mobile · email · Squall 2.5L Rain Shell · 21 actions

abandonedcart $578

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 06sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 95%
  3. 31m 36sOpened reviews · Squall ProOpened reviewsValue 93%
  4. 41m 47sReviews filtered: valueFiltered reviews by valueValue >99%
  5. 52m 21sSearch “deals”Searched for deals / priceValue >99%
  6. 62m 32sAdded to cart · Squall ProAdded to cartValue >99%
  7. 73m 11sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 83m 16sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 36sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 44sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 114m 15sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 50sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  13. 135m 19sAdded to cart · Squall 2.5LAdded to cartValue >99%
  14. 145m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 00sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  16. 166m 33sAdded to cart · Squall 2.5LAdded to cartValue >99%
  17. 177m 01sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 187m 36sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 198m 15sSearch “discount code”Searched for deals / priceValue >99%
  20. 208m 41sExpanded returns · Squall 2.5LExpanded returns policyValue >99%
  21. 9m 10sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Searched for deals / price ×330.7×
  • Viewed cart (saw shipping cost) ×44.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.