Synthetic data
All sessions

s-2595

Simulated shopper

Oct 29, 2026, 10:46 PM UTC · mobile · organic · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 219sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 327sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 434sCompare + Emberline 20°FAdded a product to compare→ the store shows Built-For Answer hereSuitability 99%
  5. 541sViewed Kettle TiViewed a product pageSuitability 99%
  6. 1m 08sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.