Synthetic data
All sessions

s-2596

Simulated shopper

Oct 31, 2026, 8:23 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 06sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 42sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 42m 09sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 52m 32sBrowsed catalogBrowsed the catalogValue 97%
  6. 62m 50sViewed Cairn LowViewed a product page · Switched to a similar productValue 98%
  7. 73m 06sCompare + Cairn LowAdded a product to compareValue 93%
  8. 83m 09sCompare + Cairn MidAdded a product to compareValue 78%
  9. 93m 47sAdded to cart · Cairn LowAdded to cartValue 78%
  10. 104m 01sViewed cartViewed cart (saw shipping cost)Value 96%
  11. 114m 20sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 44sAdded to cart · Cairn LowAdded to cartValue >99%
  13. 135m 04sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 41sRemoved from cart · Cairn LowRemoved from cartValue >99%
  15. 5m 56sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.