Synthetic data
All sessions

s-2597

Simulated shopper

Oct 21, 2026, 12:33 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 210sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 338sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 08sReviews filtered: fitFiltered reviews by fitFit 90%
  5. 51m 29sOpened reviews · Merino 200Opened reviewsFit 90%
  6. 61m 51sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  7. 72m 24sSize guide · Merino 200Opened the size guideFit >99%
  8. 82m 31sImage 1 · Merino 200Viewed a product imageFit >99%
  9. 92m 37sImage 2 · Merino 200Viewed a product imageFit >99%
  10. 103m 14sSize L · Merino 200Selected a sizeFit >99%
  11. 113m 41sSearch “tent”Searched the catalogFit >99%
  12. 124m 12sExpanded specs · Merino 200Expanded technical specsFit >99%
  13. 134m 33sOpened reviews · Merino 200Opened reviewsFit >99%
  14. 145m 09sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 155m 48sOpened reviews · Merino 200Opened reviewsFit >99%
  16. 166m 06sReviews filtered: fitFiltered reviews by fitFit >99%
  17. 176m 23sSize guide · Merino 200Re-opened the size guideFit >99%
  18. 6m 42sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.