All sessions
s-2598
Simulated shopperOct 29, 2026, 9:14 AM UTC · mobile · paid social · Driftwood 2P Tent · 13 actions
purchasedcart $429
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 119sViewed Ridgeback 48LViewed a product pageChoice 37%
- 236sBrowsed catalogBrowsed the catalogNo clear doubt 34%
- 31m 11sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 38%
- 41m 30sViewed Driftwood 2PViewed a product pageNo clear doubt 48%
- 51m 57sOpened reviews · Driftwood 2POpened reviewsSuitability 42%
- 62m 27sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
- 72m 44sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
- 82m 59sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
- 93m 37sReviews filtered: valueFiltered reviews by valueSuitability >99%
- 103m 44sAdded to cart · Driftwood 2PAdded to cartSuitability >99%
- 113m 54sViewed cartViewed cart (saw shipping cost)Suitability 99%
- 124m 02sCheckout startedStarted checkoutSuitability 99%
- 4m 25sPurchased
Final guess
Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Expanded technical specs ×26.9×
- Opened reviews ×21.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.