Synthetic data
All sessions

s-2599

Simulated shopper

Oct 20, 2026, 1:59 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 14sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 43sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 42m 02sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 38%
  5. 52m 29sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 98%
  6. 2m 35sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.