Synthetic data
All sessions

s-2600

Simulated shopper

Oct 24, 2026, 1:09 AM UTC · desktop · paid social · Ridgeback 38L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 221sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 28%
  3. 351sOpened reviews · Ridgeback 38LOpened reviewsDurability 36%
  4. 41m 08sOpened reviews · Ridgeback 38LOpened reviewsDurability 41%
  5. 51m 30sReviews filtered: valueFiltered reviews by valueDurability 39%
  6. 62m 09sOpened reviews · Ridgeback 38LOpened reviewsDurability 44%
  7. 72m 38sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 65%
  8. 83m 04sExpanded returns · Ridgeback 38LExpanded returns policyFit 80%
  9. 93m 35sViewed Squall 2.5LViewed a product pageFit 81%
  10. 104m 04sSize guide · Squall 2.5LOpened the size guideFit 97%
  11. 114m 39sSize S · Squall 2.5LSelected a sizeFit >99%
  12. 5m 00sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.