Synthetic data
All sessions

s-2603

Simulated shopper

Nov 1, 2026, 8:36 PM UTC · mobile · organic · Emberline 20°F Down Bag · 13 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 31%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 337sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 453sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 559sExpanded returns · Emberline 20°FExpanded returns policyValue 54%
  6. 61m 22sBrowsed catalogBrowsed the catalogValue 60%
  7. 71m 36sOpened reviews · Emberline 20°FOpened reviewsValue 62%
  8. 82m 16sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 97%
  9. 92m 20sAdded to cart · Emberline 20°FAdded to cartValue 97%
  10. 102m 50sDelivery check · ZIP 32950Checked delivery date by ZIPValue 65%
  11. 113m 26sCheckout startedStarted checkoutValue 65%
  12. 123m 57sExpanded specs · Emberline 20°FExpanded technical specsValue 51%
  13. 4m 20sLeft the store

Final guess

Value51%
Fit
1%
Suitability
4%
Durability
1%
Value
51%
Delivery
39%
Choice
<1%
No clear doubt
4%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.