Synthetic data
All sessions

s-2604

Simulated shopper

Oct 26, 2026, 6:25 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Talus TrailViewed a product pageChoice 23%
  2. 239sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 342sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 41m 04sImage 1 · Cairn LowViewed a product imageChoice 56%
  5. 51m 36sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  6. 62m 16sCompare + Cairn MidAdded a product to compareChoice 99%
  7. 72m 29sOpened reviews · Cairn LowOpened reviewsChoice 99%
  8. 83m 01sSearch “discount code”Searched for deals / priceChoice 68%
  9. 93m 32sOpened reviews · Cairn LowOpened reviewsValue 52%
  10. 103m 37sReviews filtered: valueFiltered reviews by valueValue 97%
  11. 113m 45sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 51%
  12. 4m 05sLeft the store

Final guess

Value51%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
51%
Delivery
<1%
Choice
49%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.