Synthetic data
All sessions

s-2606

Simulated shopper

Oct 21, 2026, 7:18 AM UTC · desktop · paid social · Driftwood 2P Tent · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 01sSearch “sale”Searched for deals / priceValue 90%
  4. 41m 41sViewed Driftwood 2PViewed a product pageValue 85%
  5. 52m 02sOpened reviews · Driftwood 2POpened reviewsValue 82%
  6. 62m 22sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  7. 72m 48sOpened reviews · Driftwood 2POpened reviewsValue 99%
  8. 83m 11sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 27sOpened reviews · Driftwood 2POpened reviewsValue >99%
  10. 103m 34sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 52sSearch “discount code”Searched for deals / priceValue >99%
  12. 124m 17sAdded to cart · Driftwood 2PAdded to cartValue >99%
  13. 134m 42sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 01sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  15. 155m 12sSearch “sale”Searched for deals / priceValue >99%
  16. 5m 17sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.