Synthetic data
All sessions

s-2609

Simulated shopper

Oct 31, 2026, 5:58 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Merino 200Viewed a product pageFit 22%
  2. 219sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 344sOpened reviews · Merino 200Opened reviewsFit 32%
  4. 41m 06sReviews filtered: fitFiltered reviews by fitFit 92%
  5. 51m 30sImage 2 · Merino 200Viewed a product imageFit 93%
  6. 61m 54sViewed Squall 2.5LViewed a product pageFit 92%
  7. 71m 58sBrowsed catalogBrowsed the catalogFit 90%
  8. 82m 17sSearch “boots”Searched the catalogFit 86%
  9. 92m 24sImage 3 · Squall 2.5LViewed a product imageFit 81%
  10. 102m 57sSize guide · Squall 2.5LOpened the size guide→ the store shows Fit Confidence hereFit 96%
  11. 3m 21sLeft the store

Final guess

Fit96%
Fit
96%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.