Synthetic data
All sessions

s-2612

Simulated shopper

Oct 29, 2026, 12:33 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 231sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 01sSorted: featuredRe-sorted the catalogNo clear doubt 71%
  4. 41m 15sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 47%
  5. 51m 25sReviews filtered: durabilityFiltered reviews by durabilityDurability 87%
  6. 61m 41sImage 2 · Squall 2.5LViewed a product imageDurability 83%
  7. 72m 16sBrowsed catalogBrowsed the catalogDurability 77%
  8. 82m 39sSize guide · Squall 2.5LOpened the size guide→ the store shows Durability Proof hereDurability 63%
  9. 93m 00sOpened reviews · Squall 2.5LOpened reviewsDurability 75%
  10. 103m 29sExpanded specs · Squall 2.5LExpanded technical specsSuitability 43%
  11. 3m 50sLeft the store

Final guess

Suitability43%
Fit
7%
Suitability
43%
Durability
41%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
9%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.