Synthetic data
All sessions

s-2613

Simulated shopper

Oct 31, 2026, 9:46 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 15 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 241sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 344sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 450sSorted: ratingRe-sorted the catalogNo clear doubt 59%
  5. 51m 26sOpened reviews · Kettle TiOpened reviewsSuitability 36%
  6. 61m 58sReviews filtered: valueFiltered reviews by valueValue 40%
  7. 72m 02sImage 1 · Kettle TiViewed a product imageNo clear doubt 40%
  8. 82m 31sBrowsed catalogBrowsed the catalogNo clear doubt 58%
  9. 93m 05sSorted: price ascSorted by lowest priceValue 50%
  10. 103m 15sAdded to cart · Kettle TiAdded to cartValue 50%
  11. 113m 26sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  12. 123m 34sImage 2 · Kettle TiViewed a product imageValue 72%
  13. 133m 53sImage 3 · Kettle TiViewed a product imageNo clear doubt 56%
  14. 144m 18sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 74%
  15. 4m 36sLeft the store

Final guess

No clear doubt74%
Fit
<1%
Suitability
11%
Durability
<1%
Value
13%
Delivery
1%
Choice
<1%
No clear doubt
74%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.