Synthetic data
All sessions

s-2615

Simulated shopper

Nov 2, 2026, 5:49 PM UTC · mobile · organic · Emberline 20°F Down Bag · 12 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 215sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 340sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 54%
  4. 452sOpened reviews · Emberline 20°FOpened reviewsDelivery 57%
  5. 51m 06sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  6. 61m 28sImage 1 · Emberline 20°FViewed a product imageDelivery 98%
  7. 71m 31sAdded to cart · Emberline 20°FAdded to cartDelivery 98%
  8. 82m 08sDelivery check · ZIP 54357Checked delivery date by ZIPDelivery >99%
  9. 92m 37sViewed Ridgeback 48LViewed a product pageDelivery >99%
  10. 102m 59sDelivery check · ZIP 67205Checked delivery date by ZIPDelivery >99%
  11. 113m 15sOpened reviews · Ridgeback 48LOpened reviewsDelivery >99%
  12. 3m 22sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.