All sessions
s-2616
Simulated shopperOct 23, 2026, 2:51 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Cairn MidViewed a product pageFit 27%
- 229sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
- 341sOpened reviews · Cairn MidOpened reviewsSuitability 51%
- 41m 13sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
- 51m 38sOpened reviews · Cairn MidOpened reviewsSuitability 99%
- 61m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 71m 56sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
- 82m 17sImage 1 · Cairn MidViewed a product imageSuitability >99%
- 92m 45sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
- 103m 03sOpened reviews · Cairn MidOpened reviewsSuitability >99%
- 113m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 3m 51sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance ×373.8×
- Expanded technical specs ×26.9×
- Searched for a use-case or spec17.5×
- Opened reviews ×31.7×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.