Synthetic data
All sessions

s-2617

Simulated shopper

Oct 24, 2026, 2:47 PM UTC · mobile · search ads · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Squall ProViewed a product pageChoice 29%
  2. 243sViewed Lumen 400Viewed a product pageChoice 36%
  3. 346sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 49%
  4. 41m 18sExpanded shipping · Lumen 400Expanded shipping infoNo clear doubt 55%
  5. 51m 23sViewed Cairn LowViewed a product pageNo clear doubt 68%
  6. 61m 31sDelivery check · ZIP 79765Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 74%
  7. 71m 47sDelivery check · ZIP 69750Checked delivery date by ZIPDelivery 97%
  8. 82m 15sAdded to cart · Lumen 400Added to cartDelivery 97%
  9. 2m 42sLeft the store

Final guess

Delivery97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.