Synthetic data
All sessions

s-2618

Simulated shopper

Nov 2, 2026, 5:42 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 03sExpanded specs · Squall 2.5LExpanded technical specsSuitability 41%
  4. 41m 20sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 75%
  5. 51m 38sOpened reviews · Squall 2.5LOpened reviewsSuitability 92%
  6. 61m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 71m 59sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  8. 82m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 25sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  10. 102m 41sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  11. 112m 46sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  12. 122m 51sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  13. 3m 03sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.