All sessions
s-2621
Simulated shopperOct 31, 2026, 3:27 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 15 actions
abandonedcart $159
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 122sViewed Cairn LowViewed a product pageChoice 31%
- 232sExpanded returns · Cairn LowExpanded returns policyFit 36%
- 350sOpened reviews · Cairn LowOpened reviewsFit 51%
- 456sReviews filtered: valueFiltered reviews by valueValue 46%
- 51m 28sAdded to cart · Cairn LowAdded to cartValue 46%
- 61m 36sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 75%
- 72m 16sRemoved from cart · Cairn LowRemoved from cartValue 99%
- 82m 30sOpened reviews · Cairn LowOpened reviewsValue 99%
- 92m 51sReviews filtered: valueFiltered reviews by valueValue >99%
- 102m 54sSearch “deals”Searched for deals / priceValue >99%
- 113m 19sOpened reviews · Cairn LowOpened reviewsValue >99%
- 123m 26sReviews filtered: valueFiltered reviews by valueValue >99%
- 133m 41sAdded to cart · Cairn LowAdded to cartValue >99%
- 143m 46sViewed cartViewed cart (saw shipping cost)Value >99%
- 4m 15sLeft the store
Final guess
Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
- Filtered reviews by value ×318.9×
- Removed from cart46.2×
- Searched for deals / price30.7×
- Viewed cart (saw shipping cost) ×24.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Valueexit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.