Synthetic data
All sessions

s-2623

Simulated shopper

Oct 25, 2026, 8:48 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 14 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 14sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 17sViewed Cairn MidViewed a product pageNo clear doubt 57%
  4. 41m 36sAdded to cart · Cairn MidAdded to cartNo clear doubt 52%
  5. 51m 50sViewed cartViewed cart (saw shipping cost)Delivery 28%
  6. 62m 06sExpanded materials · Cairn MidExpanded materialsNo clear doubt 33%
  7. 72m 28sViewed Squall 2.5LViewed a product pageNo clear doubt 48%
  8. 82m 44sCheckout startedStarted checkoutNo clear doubt 48%
  9. 93m 01sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 52%
  10. 103m 16sDelivery check · ZIP 84541Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  11. 113m 21sSearch “merino”Searched the catalogDelivery 86%
  12. 123m 47sViewed cartViewed cart (saw shipping cost)Delivery 98%
  13. 134m 15sCheckout startedStarted checkoutDelivery 98%
  14. 4m 44sPurchased

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.