Synthetic data
All sessions

s-2625

Simulated shopper

Oct 23, 2026, 12:27 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Merino 200Viewed a product pageFit 22%
  2. 250sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 15sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 31sSize guide · Merino 200Opened the size guideFit 46%
  5. 51m 36sSize guide · Merino 200Re-opened the size guide→ the store shows Fit Confidence hereFit 99%
  6. 61m 43sSize S · Merino 200Selected a sizeFit >99%
  7. 72m 14sImage 2 · Merino 200Viewed a product imageFit >99%
  8. 82m 45sDelivery check · ZIP 22282Checked delivery date by ZIPFit >99%
  9. 93m 16sImage 3 · Merino 200Viewed a product imageFit 99%
  10. 3m 22sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.