Synthetic data
All sessions

s-2626

Simulated shopper

Nov 1, 2026, 10:54 AM UTC · mobile · email · Merino 200 Base Layer Crew · 13 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Merino 200Viewed a product pageFit 22%
  2. 245sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 15sOpened reviews · Merino 200Opened reviewsDurability 40%
  4. 41m 27sBrowsed catalogBrowsed the catalogDurability 35%
  5. 51m 32sSize guide · Merino 200Opened the size guideFit 77%
  6. 61m 48sOpened reviews · Merino 200Opened reviewsFit 77%
  7. 72m 02sReviews filtered: valueFiltered reviews by valueFit 43%
  8. 82m 42sOpened reviews · Merino 200Opened reviewsFit 48%
  9. 93m 09sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 92%
  10. 103m 19sExpanded warranty · Merino 200Expanded warrantyValue 54%
  11. 113m 22sOpened reviews · Merino 200Opened reviewsDurability 56%
  12. 123m 49sAdded to cart · Merino 200Added to cartDurability 56%
  13. 3m 55sLeft the store

Final guess

Durability56%
Fit
3%
Suitability
1%
Durability
56%
Value
40%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Opened reviews ×51.8×
  • Expanded warranty15.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.