Synthetic data
All sessions

s-2627

Simulated shopper

Oct 20, 2026, 12:13 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 15 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn LowViewed a product pageChoice 31%
  2. 252sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 357sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 00sOpened reviews · Cairn LowOpened reviewsDurability 95%
  5. 51m 18sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 61m 31sViewed Cairn MidViewed a product page · Switched to a similar productDurability >99%
  7. 72m 02sExpanded returns · Cairn MidExpanded returns policyDurability >99%
  8. 82m 25sCompare + Cairn MidAdded a product to compareDurability 97%
  9. 92m 34sCompare + Cairn LowAdded a product to compareDurability 53%
  10. 102m 43sOpened comparisonOpened the comparisonChoice 98%
  11. 112m 57sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 123m 12sAdded to cart · Cairn LowAdded to cartChoice >99%
  13. 133m 25sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 143m 52sCheckout startedStarted checkoutChoice >99%
  15. 4m 18sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.