Synthetic data
All sessions

s-2629

Simulated shopper

Oct 22, 2026, 9:22 PM UTC · mobile · paid social · Lumen 400 Headlamp · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 02sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 42sBrowsed catalogBrowsed the catalogNo clear doubt 71%
  4. 41m 55sImage 1 · Lumen 400Viewed a product imageNo clear doubt 88%
  5. 52m 21sSearch “jacket”Searched the catalogNo clear doubt 96%
  6. 62m 38sBrowsed catalogBrowsed the catalogNo clear doubt 98%
  7. 73m 15sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 98%
  8. 83m 21sExpanded materials · Lumen 400Expanded materialsNo clear doubt 96%
  9. 93m 58sExpanded materials · Lumen 400Expanded materialsNo clear doubt 85%
  10. 104m 17sExpanded materials · Lumen 400Expanded materialsNo clear doubt 60%
  11. 4m 37sLeft the store

Final guess

No clear doubt60%
Fit
<1%
Suitability
<1%
Durability
40%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
60%
Why no clear doubthow much likelier
  • Browsed the catalog ×32.3×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.