Synthetic data
All sessions

s-2630

Simulated shopper

Oct 20, 2026, 9:56 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 09sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 36sSize guide · Cairn MidOpened the size guideFit 61%
  4. 2m 04sLeft the store

Final guess

Fit61%
Fit
61%
Suitability
1%
Durability
2%
Value
4%
Delivery
2%
Choice
5%
No clear doubt
24%
Why fithow much likelier
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.