Synthetic data
All sessions

s-2631

Simulated shopper

Oct 27, 2026, 2:49 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 02sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability 90%
  5. 51m 42sImage 1 · Cairn LowViewed a product imageSuitability 92%
  6. 61m 45sOpened reviews · Cairn LowOpened reviewsSuitability 95%
  7. 71m 52sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 08sViewed Squall ProViewed a product pageSuitability >99%
  9. 92m 18sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  10. 102m 47sImage 2 · Squall ProViewed a product imageSuitability >99%
  11. 113m 05sImage 3 · Squall ProViewed a product imageSuitability >99%
  12. 3m 16sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.