Synthetic data
All sessions

s-2632

Simulated shopper

Oct 27, 2026, 6:33 AM UTC · desktop · paid social · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 244sCompare + Ridgeback 38LAdded a product to compareChoice 79%
  3. 31m 19sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 41m 54sExpanded specs · Ridgeback 38LExpanded technical specsChoice 93%
  5. 52m 21sOpened reviews · Ridgeback 38LOpened reviewsChoice 79%
  6. 62m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  7. 72m 59sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
  8. 83m 37sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 3m 52sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.