Synthetic data
All sessions

s-2634

Simulated shopper

Oct 31, 2026, 12:20 AM UTC · mobile · organic · Ridgeback 38L Pack · 9 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 254sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 31m 03sOpened reviews · Ridgeback 38LOpened reviewsFit 31%
  4. 41m 27sImage 2 · Ridgeback 38LViewed a product imageFit 29%
  5. 52m 03sViewed Cairn MidViewed a product pageNo clear doubt 42%
  6. 62m 27sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 42%
  7. 72m 57sViewed cartViewed cart (saw shipping cost)Suitability 25%
  8. 83m 23sCheckout startedStarted checkoutSuitability 25%
  9. 3m 36sPurchased

Final guess

Suitability25%
Fit
24%
Suitability
25%
Durability
6%
Value
9%
Delivery
8%
Choice
8%
No clear doubt
21%
Why suitabilityhow much likelier
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.