Synthetic data
All sessions

s-2635

Simulated shopper

Nov 1, 2026, 12:45 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 11 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 243sSize XXL · Squall 2.5LSelected a sizeFit 38%
  3. 31m 09sSize XXL · Squall 2.5Lno clueFit 38%
  4. 41m 14sSize guide · Squall 2.5LOpened the size guide→ the store shows Fit Confidence hereFit 81%
  5. 51m 32sViewed Kettle TiViewed a product pageFit 73%
  6. 61m 36sSearch “boots”Searched the catalogFit 57%
  7. 71m 47sExpanded materials · Kettle TiExpanded materialsNo clear doubt 54%
  8. 82m 12sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 54%
  9. 92m 31sViewed cartViewed cart (saw shipping cost)Fit 55%
  10. 102m 40sCheckout startedStarted checkoutFit 55%
  11. 3m 08sPurchased

Final guess

Fit55%
Fit
55%
Suitability
3%
Durability
3%
Value
1%
Delivery
2%
Choice
1%
No clear doubt
35%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.