Synthetic data
All sessions

s-2636

Simulated shopper

Oct 23, 2026, 8:03 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 217sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 337sSize M · Merino 200Selected a sizeFit 67%
  4. 41m 16sExpanded returns · Merino 200Expanded returns policyFit 80%
  5. 51m 19sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 96%
  6. 61m 29sOpened reviews · Merino 200Opened reviewsFit 98%
  7. 72m 00sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 82m 25sSize L · Merino 200Changed size selectionFit >99%
  9. 93m 04sSorted: featuredRe-sorted the catalogFit >99%
  10. 103m 35sOpened reviews · Merino 200Opened reviewsFit >99%
  11. 113m 45sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 123m 50sSize guide · Merino 200Re-opened the size guideFit >99%
  13. 134m 16sOpened reviews · Merino 200Opened reviewsFit >99%
  14. 144m 32sReviews filtered: deliveryFiltered reviews by shippingFit >99%
  15. 154m 37sExpanded returns · Merino 200Expanded returns policyFit >99%
  16. 5m 02sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.