Synthetic data
All sessions

s-2637

Simulated shopper

Oct 22, 2026, 8:21 AM UTC · mobile · paid social · Lumen 400 Headlamp · 9 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 216sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 336sAdded to cart · Lumen 400Added to cartNo clear doubt 55%
  4. 442sCheckout startedStarted checkoutNo clear doubt 55%
  5. 51m 05sDelivery check · ZIP 47206Checked delivery date by ZIPDelivery 63%
  6. 61m 42sSorted: ratingRe-sorted the catalogNo clear doubt 52%
  7. 72m 00sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 87%
  8. 82m 05sCheckout startedStarted checkoutDelivery 87%
  9. 2m 18sPurchased

Final guess

Delivery87%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
87%
Choice
<1%
No clear doubt
10%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.