All sessions
s-2638
Simulated shopperOct 28, 2026, 12:30 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 117sViewed Merino 200Viewed a product pageFit 22%
- 228sBrowsed catalogBrowsed the catalogNo clear doubt 36%
- 342sViewed Driftwood 2PViewed a product pageNo clear doubt 52%
- 41m 20sViewed Kettle TiViewed a product pageNo clear doubt 66%
- 1m 36sLeft the store
Final guess
No clear doubt66%
Fit
7%
Suitability
3%
Durability
6%
Value
9%
Delivery
4%
Choice
4%
No clear doubt
66%
Why no clear doubthow much likelier
- Viewed a product page ×31.7×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.