Synthetic data
All sessions

s-2639

Simulated shopper

Nov 1, 2026, 7:08 PM UTC · mobile · organic · Lumen 400 Headlamp · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 241sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 20sImage 1 · Lumen 400Viewed a product imageSuitability 97%
  5. 51m 43sOpened reviews · Lumen 400Opened reviewsSuitability 98%
  6. 62m 05sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 41sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  8. 83m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 43sExpanded materials · Lumen 400Expanded materialsSuitability >99%
  10. 104m 18sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  11. 114m 41sReviews filtered: valueFiltered reviews by valueSuitability >99%
  12. 125m 06sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  13. 135m 13sBrowsed catalogBrowsed the catalogSuitability >99%
  14. 145m 38sAdded to cart · Lumen 400Added to cartSuitability >99%
  15. 156m 17sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 166m 51sRemoved from cart · Lumen 400Removed from cartSuitability >99%
  17. 176m 55sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  18. 187m 03sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  19. 197m 14sBrowsed catalogBrowsed the catalogSuitability >99%
  20. 7m 41sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Opened reviews ×51.7×
  • Expanded technical specs6.9×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.