Synthetic data
All sessions

s-2642

Simulated shopper

Nov 1, 2026, 1:09 PM UTC · mobile · search ads · Talus Trail Runner · 19 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 21sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  4. 41m 27sOpened reviews · Talus TrailOpened reviewsNo clear doubt 27%
  5. 51m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  6. 62m 05sSize 9.5 · Talus TrailSelected a size→ the store shows Built-For Answer hereSuitability 89%
  7. 72m 45sExpanded materials · Talus TrailExpanded materialsSuitability 94%
  8. 82m 58sExpanded specs · Talus TrailExpanded technical specsSuitability 99%
  9. 93m 26sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  10. 103m 53sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  11. 114m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 34sSorted: ratingRe-sorted the catalogSuitability >99%
  13. 134m 47sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  14. 145m 06sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  15. 155m 43sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 166m 10sAdded to cart · Talus TrailAdded to cartSuitability >99%
  17. 176m 25sViewed cartViewed cart (saw shipping cost)Suitability >99%
  18. 186m 42sCheckout startedStarted checkoutSuitability >99%
  19. 6m 47sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.