Synthetic data
All sessions

s-2643

Simulated shopper

Nov 2, 2026, 2:59 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 12 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 342sExpanded returns · Merino 200Expanded returns policyNo clear doubt 35%
  4. 41m 22sOpened reviews · Merino 200Opened reviewsFit 40%
  5. 51m 50sReviews filtered: fitFiltered reviews by fitFit 93%
  6. 61m 56sSize M · Merino 200Selected a size→ the store shows Fit Confidence hereFit >99%
  7. 72m 00sOpened reviews · Merino 200Opened reviewsFit >99%
  8. 82m 39sSize L · Merino 200Changed size selectionFit >99%
  9. 93m 18sOpened reviews · Merino 200Opened reviewsFit >99%
  10. 103m 30sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 113m 57sAdded to cart · Merino 200Added to cartFit >99%
  12. 4m 27sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.