Synthetic data
All sessions

s-2644

Simulated shopper

Oct 26, 2026, 7:31 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 13 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn MidViewed a product pageFit 27%
  2. 248sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 05sOpened reviews · Cairn MidOpened reviewsFit 44%
  4. 41m 18sReviews filtered: fitFiltered reviews by fitFit 95%
  5. 51m 24sImage 2 · Cairn MidViewed a product imageFit 96%
  6. 61m 57sSize 11 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit >99%
  7. 72m 20sImage 3 · Cairn MidViewed a product imageFit >99%
  8. 82m 45sBrowsed catalogBrowsed the catalogFit 99%
  9. 93m 22sSorted: price ascSorted by lowest priceFit 99%
  10. 103m 49sAdded to cart · Cairn MidAdded to cartFit 99%
  11. 113m 58sViewed cartViewed cart (saw shipping cost)Fit 99%
  12. 124m 12sCheckout startedStarted checkoutFit 99%
  13. 4m 20sPurchased

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.