Synthetic data
All sessions

s-2645

Simulated shopper

Oct 27, 2026, 11:31 AM UTC · desktop · organic · Kettle Ti Stove Kit · 27 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 03sSearch “sale”Searched for deals / priceValue 83%
  4. 41m 17sAdded to cart · Kettle TiAdded to cartValue 83%
  5. 51m 52sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 96%
  6. 62m 28sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 73m 07sAdded to cart · Kettle TiAdded to cartValue >99%
  8. 83m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 94m 09sRemoved from cart · Kettle TiRemoved from cartValue >99%
  10. 104m 39sOpened reviews · Kettle TiOpened reviewsValue >99%
  11. 115m 13sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 125m 43sOpened reviews · Kettle TiOpened reviewsValue >99%
  13. 136m 06sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 146m 19sSearch “sale”Searched for deals / priceValue >99%
  15. 156m 35sOpened reviews · Kettle TiOpened reviewsValue >99%
  16. 167m 04sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 177m 29sAdded to cart · Kettle TiAdded to cartValue >99%
  18. 187m 56sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 198m 02sRemoved from cart · Kettle TiRemoved from cartValue >99%
  20. 208m 42sAdded to cart · Kettle TiAdded to cartValue >99%
  21. 219m 22sViewed cartViewed cart (saw shipping cost)Value >99%
  22. 229m 46sRemoved from cart · Kettle TiRemoved from cartValue >99%
  23. 2310m 14sCompare + Kettle TiAdded a product to compareValue >99%
  24. 2410m 24sAdded to cart · Kettle TiAdded to cartValue >99%
  25. 2510m 44sViewed cartViewed cart (saw shipping cost)Value >99%
  26. 2611m 14sCheckout startedStarted checkoutValue >99%
  27. 11m 34sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×346.2×
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost) ×54.1×
  • Searched for deals / price ×230.7×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.