Synthetic data
All sessions

s-2646

Simulated shopper

Oct 30, 2026, 8:23 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 08sViewed Squall 2.5LViewed a product pageNo clear doubt 32%
  3. 31m 29sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 49%
  4. 41m 48sSearch “wide fit hiking shoes”Searched for sizing / fitFit 37%
  5. 52m 25sOpened reviews · Squall 2.5LOpened reviewsFit 53%
  6. 62m 34sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 96%
  7. 73m 13sSize guide · Squall 2.5LOpened the size guideFit >99%
  8. 83m 34sImage 2 · Squall 2.5LViewed a product imageFit >99%
  9. 93m 51sImage 3 · Squall 2.5LViewed a product imageFit >99%
  10. 104m 31sImage 4 · Squall 2.5LViewed a product image · Inspected 4+ images closelyFit 99%
  11. 114m 53sExpanded returns · Squall 2.5LExpanded returns policyFit >99%
  12. 125m 11sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  13. 135m 37sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 146m 06sBrowsed catalogBrowsed the catalogFit >99%
  15. 6m 24sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Inspected 4+ images closely1.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.