Synthetic data
All sessions

s-2648

Simulated shopper

Oct 27, 2026, 9:00 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 10 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 00sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 06sReviews filtered: deliveryFiltered reviews by shippingDelivery 68%
  5. 51m 46sAdded to cart · Merino 200Added to cartDelivery 68%
  6. 62m 19sDelivery check · ZIP 72322Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 98%
  7. 72m 39sExpanded returns · Merino 200Expanded returns policyDelivery 99%
  8. 83m 00sCheckout startedStarted checkoutDelivery 99%
  9. 93m 31sCheckout startedStarted checkoutDelivery 99%
  10. 3m 40sLeft the store

Final guess

Delivery99%
Fit
1%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.