Synthetic data
All sessions

s-2652

Simulated shopper

Nov 2, 2026, 8:55 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 00sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 31m 28sOpened reviews · Emberline 20°FOpened reviewsSuitability 44%
  4. 41m 55sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  5. 52m 03sExpanded materials · Emberline 20°FExpanded materials→ the store shows Built-For Answer hereSuitability 98%
  6. 62m 17sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  7. 72m 56sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  8. 83m 00sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 34sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  10. 103m 58sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 13sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  12. 124m 51sBrowsed catalogBrowsed the catalogSuitability >99%
  13. 135m 08sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  14. 145m 45sSorted: featuredRe-sorted the catalogSuitability >99%
  15. 155m 51sExpanded warranty · Emberline 20°FExpanded warrantySuitability >99%
  16. 5m 55sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.