Synthetic data
All sessions

s-2653

Simulated shopper

Oct 31, 2026, 12:24 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Cairn MidViewed a product pageFit 27%
  2. 225sSize 11 · Cairn MidSelected a sizeFit 81%
  3. 336sImage 1 · Cairn MidViewed a product imageFit 79%
  4. 441sImage 2 · Cairn MidViewed a product imageFit 72%
  5. 51m 02sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 93%
  6. 61m 32sImage 3 · Cairn MidViewed a product imageFit 89%
  7. 72m 09sOpened reviews · Cairn MidOpened reviewsFit 96%
  8. 2m 19sLeft the store

Final guess

Fit96%
Fit
96%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.