Synthetic data
All sessions

s-2654

Simulated shopper

Oct 23, 2026, 4:05 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 17 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 03sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 07sSize guide · Cairn MidOpened the size guideFit 85%
  4. 41m 39sExpanded returns · Cairn MidExpanded returns policyFit 93%
  5. 52m 10sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  6. 62m 40sBrowsed catalogBrowsed the catalogFit >99%
  7. 72m 57sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 83m 01sViewed Cairn LowViewed a product page · Switched to a similar productFit >99%
  9. 93m 26sCompare + Cairn LowAdded a product to compareFit 99%
  10. 103m 40sCompare + Talus TrailAdded a product to compareFit 91%
  11. 114m 07sSorted: price descRe-sorted the catalogFit 92%
  12. 124m 34sExpanded returns · Cairn LowExpanded returns policyFit 99%
  13. 135m 07sViewed Driftwood 2PViewed a product pageFit 98%
  14. 145m 18sAdded to cart · Cairn MidAdded to cartFit 98%
  15. 155m 23sViewed cartViewed cart (saw shipping cost)Fit 98%
  16. 165m 29sCheckout startedStarted checkoutFit 98%
  17. 5m 46sPurchased

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.