Synthetic data
All sessions

s-2656

Simulated shopper

Oct 26, 2026, 6:44 PM UTC · mobile · paid social · Ridgeback 48L Pack · 11 actions

purchasedcart $288

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 63%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 00sAdded to cart · Ridgeback 48LAdded to cartChoice 37%
  3. 31m 38sCheckout startedStarted checkoutChoice 37%
  4. 42m 12sCheckout startedStarted checkoutChoice 37%
  5. 52m 25sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  6. 62m 33sExpanded shipping · Ridgeback 38LExpanded shipping info→ the store shows Decision Helper hereChoice 69%
  7. 72m 40sViewed Merino 200Viewed a product pageChoice 72%
  8. 82m 58sAdded to cart · Merino 200Added to cartChoice 72%
  9. 93m 21sViewed cartViewed cart (saw shipping cost)Choice 54%
  10. 103m 44sCheckout startedStarted checkoutChoice 54%
  11. 3m 59sPurchased

Final guess

Choice54%
Fit
1%
Suitability
<1%
Durability
<1%
Value
12%
Delivery
24%
Choice
54%
No clear doubt
7%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.