Synthetic data
All sessions

s-2657

Simulated shopper

Nov 2, 2026, 1:05 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Cairn LowViewed a product pageChoice 31%
  2. 247sExpanded materials · Cairn LowExpanded materialsDurability 34%
  3. 31m 27sExpanded warranty · Cairn LowExpanded warranty→ the store shows Durability Proof hereDurability 85%
  4. 41m 45sOpened reviews · Cairn LowOpened reviewsDurability 94%
  5. 52m 10sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  6. 62m 31sExpanded warranty · Cairn LowExpanded warrantyDurability >99%
  7. 2m 49sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.