Synthetic data
All sessions

s-2658

Simulated shopper

Oct 22, 2026, 8:47 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Merino 200Viewed a product pageFit 22%
  2. 228sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 358sImage 2 · Merino 200Viewed a product imageNo clear doubt 55%
  4. 41m 25sImage 3 · Merino 200Viewed a product imageNo clear doubt 71%
  5. 52m 00sImage 4 · Merino 200Viewed a product image · Inspected 4+ images closelyNo clear doubt 93%
  6. 62m 13sBrowsed catalogBrowsed the catalogNo clear doubt 97%
  7. 2m 42sLeft the store

Final guess

No clear doubt97%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
97%
Why no clear doubthow much likelier
  • Viewed a product image ×42.3×
  • Inspected 4+ images closely4.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.